Saudi Arabia's Minister of Entertainment Turki Alalshikh commented on Dana White's signing to establish a new boxing promotion.
Turki Alalshikh in a video post
I am very happy today. I give the flag of boxing to the best man who can handle it. We have a tough job now, but I am sure he will be delivering to the people and the fans the magnificent league and get boxing great again.
It's worth noting that TKO Group Holdings, the parent company of UFC and WWE, will act as the managing partner by providing daily operational expertise, management, and oversight for the promotion under the leadership of UFC's CEO Dana White and WWE's president and TKO board member Nick Khan.
Further details about the new boxing promotion, including fighter signings, fight schedules, and event locations, will be revealed in the coming months.
