Liverpool FC has announced a new multi-year regional partnership with one of the leading Russian betting companies, BETCITY.
The betting company is now the official partner of Liverpool FC in Russia and the CIS. This way supporters in this region will have the opportunity to take advantage of exclusive offers and sporting entertainment. BETCITY will use the partnership to strengthen its brand awareness in the CIS region offering unique experiences for sports fans in return. For LFC this is an additional way to make fans interact and engage with the world of football.
BETCITY is one of the leading brands in this industry in Russia. For more than 18 years its team of precision analysts cover more than 3,000 sports events daily. For three years in a row, BETCITY has won prizes at the BR Awards, the most prestigious sports and bookmaking award in the CIS. In 2021, BETCITY set a record and won in three nominations at once: ‘Best Odds’, ‘Best Line’ and ‘Best Sports Partnership’.
We are delighted to welcome BETCITY to Liverpool FC as our newest partner. I know that their games and special offers will appeal to our fans in the region, and it’s great to be able to bring these new content experiences to our supporters as additional ways for them to interact with the club.
Matt Scammell, commercial director at Liverpool FC
Liverpool FC is one of the most successful English football clubs of all time, with many European trophies on their record. It’s a club with a great history and millions of fans around the world. The philosophy of the club is very connected with our brand values, where throughout the whole game of our clients we stay with them, we develop our services for them, we educate and support them.
Yuri Nesterov, CEO at BETCITY