Best Betting Sites in Kenya for 2024

Kenya is one of the world's fastest-growing betting markets, and as a result, the nation is home to a large number of betting websites.

Thanks to the Betting Lotteries and Gaming Act of 1966, which approved various forms of gambling, sports betting has been in Kenya for many years.

This resulted in the availability of several types of gambling, including casinos and betting shops. Due to lax and out-of-date legislation, the industry's perceived economic size, a lack of a clear gaming policy, and political influence with the Regulatory Board's operations, the previously listed places grew until the middle of the 2000s.

Online sports betting has only truly taken off in the last few years. It took so long to take off because Kenyans' access to the internet and mobile devices was so expensive.

How we choose online betting sites

We look into a number of factors before choosing the best online wagering site for you. They include.

Licensing and Regulation

Image showing that Dafabet Kenya sportsbook is legal in Kenya
Dafabet Kenya BCLB details

As long as they hold permits from the Betting Control and Licensing Board, betting websites are acceptable in Kenya (BCLB).

In Kenya, BCLB is the primary regulatory authority for gambling websites. A betting site is legitimate and secure if it holds a working license from BCLB.

The license details of a betting site are always listed toward the end of the webpage.

We advise you to avoid a website if it does not include information about the bookmaker's BCLB license. The best wagering sites in Kenya are those that have a license.

Reasonable bonuses

Picture showing week's jackpot from Sportpesa Kenya
Sportpesa jackpot

Starting your betting journey with a bonus is beneficial because it essentially amounts to free money that you can utilize to wager and earn fantastic winnings. With attractive welcome bonus offers, the top wagering bookmakers in Kenya welcome you to check out their betting sites. This might be given away as free money or unrestricted sports wagers. You should examine the bonus offer's size and other conditions, such as the bonus offer's wagering requirements.

The top betting sportsbooks in Kenya also run a number of jackpot contests where you may win cash or pricey prizes like mansions and automobiles. You also have the option to participate in and win enormous prize amounts in the numerous daily, weekly, and monthly jackpots.

Sportsbooks with The Best Bonus in Kenya

Straightforward gambling odds

The odds should be presented in an easy-to-understand way in the first place on the finest betting apps in Kenya. The bookmaker should have favorable odds that ensure you'll receive reasonable or substantial profits on your bets. The best odds can be found by comparing the various odds offered by different bookies to see how much you can win when you place particular bets. The majority of betting sites feature an odds calculator, which makes comparing different betting possibilities simple.

Convenience of making payments

You may make payments for online bet easily using M-Pesa and Airtel money options through the best betting websites in Kenya. Utilizing USSD codes or Paybill alternatives should make it simple to make payments while on the road.

Additionally, it should be simple to view your earnings and withdraw in the minimum amount of time. The top betting site should allow payments in Kenya Shillings and shouldn't charge you exorbitant fees for the transactions.

Customer Support

All businesses, including those that provide online sport betting in Kenya, need to provide effective customer service. You should take into account the available communication channels supplied by the operator while selecting the best betting site in Kenya. Customer service should be accessible around-the-clock. Betting softwares that provide live chat and phone support are superior to ones that only provide email support since you can get prompt answers to your questions.

Special Services

The greatest wagering sites in Sporting bet Kenya provide you with unique options like free live streaming of significant sporting events. Instead of forcing bettors to travel to another location to watch the event, it should be accessible to view the live event while on the go.

The cash-out option, which enables you to fully or partially trade out a wager before the wagering event is concluded, is among the other distinctive services.

User Friendliness

The top mobile betting sites are simple to use and offer stunning visuals on your tablet or smartphone. The numerous sports, leagues, and betting possibilities must be organized neatly. Additionally, using your mobile device to place bets, pay for them, and get in touch with customer service should be simple.

The sportsbooks websites should also load quickly and be free of hiccups and lags because these things might be annoying when placing bets in-play or watching live streams of thrilling events. Some of the top betting applications have also created downloaded versions of their software that use less data, saving you money on the data charges you would otherwise incur while accessing the website.

Best Mobile Sportsbooks in Kenya

Online Gambling laws in Kenya

Kenyan legislators developed rules to control online bet in Kenya. The Betting, Lotteries, and Gaming Rules outlined their specifications for both domestic and international online gambling businesses. Operators were required to give the following information to the board:

  • A means of participation in all gambling venues, including online and mobile ones;
  • Detailed steps for registering or unregistering platform users;
  • A list of every game that will be available on betting platforms;
  • Location and specifics of the operator's servers;
  • The operator must offer network connectivity information with separate linkages to a minimum of two mobile service providers for online mobile betting.

The new board's regulations for foreign gaming suppliers are:

  • A recognized, well-functioning internal customer service center;
  • Must keep an eye on player inquiries and answer;
  • Any modifications to the operators' operating procedures must be reported to the board;
  • All player wagers must be recorded in a database maintained by the gambling operator.

In order to safeguard underage gamblers and examine taxes levied on gambling revenue, the government introduced a new bill in 2019 called the New Gambling Act of 2020. The law maintained a 20% tax on jackpot winnings while proposing a 35% tax on gambling advertisements. Additionally, it suggested raising the licensing fees for casinos from KSh 50 million for physical casinos to KSh 100 million for online casinos.

The National Gaming Authority of Kenya was proposed as the new regulating body to take the place of the BCLB in the new gambling Act of 2020. In order to assist in resolving disputes involving gambling, it also intends to create a Gaming Appeals Tribunal.

Gambling taxes were increased to 35% in 2018 before being cut back to 15%. The 15% tax rate will remain under the new legislation.

How to sign-up with betting sites

To sign up at a sport betting site in Kenya:

  1. Look for your preferred wagering platform in Kenya;
  2. Visit the bookmaker's website and click register to begin the process;
  3. Key in all your details correctly in the registration form. Different bookmakers have different information they need when signing up like the name and phone number, password among others;
  4. Submit your registration details by clicking on Register or Join Now;
  5. Wait for a verification code or sms from the bookmaker showing that you have successfully created an account;
  6. You can then login and start wagering successfully.

How to get a welcome bonus from betting sites

Graphic showing Melbet Kenya sign up offer
Melbet welcome Offer

Getting the sign up bonus from sportsbooks in Kenya is quite easy:

  1. Firstly, learn who has the best sign up offers in the Kenyan online gambling market;
  2. Visit the sportsbook website, sign in or sign up;
  3. Claim your welcome bonus if it's offered by the website;
  4. After you make your initial deposit, some wagering sites credit your reward into your bonus account right away, but other sites, like betway, need you to fulfill wagering criteria before you can receive your bonus;
  5. You can then use the incentive to wager!;

Login Guides

Betlion Login from Kenya
Betlion Login from Kenya
Betika Login from Kenya
Betika Login from Kenya
Sportpesa Account Login Kenya
Sportpesa Account Login Kenya
Kwikbet Login from Kenya
Kwikbet Login from Kenya

How to bet on Betting sites

Image showing a wagering slip at a Kenyan bookmaker
Betting slip in Betwinner Kenya sportsbook

To wager on betting sites in Kenya all you have to do is the following:

  1. Choose your most preferred wagering site in Kenya;
  2. Sign up to your preferred sportsbook or if you have an account already you can just login;
  3. Deposit funds into your account so that you can use the money to begin wagering;
  4. Select your preferred wagering option for example football or basketball and key in the amount you would wish to wager with;
  5. Select Place bet on your betting slip to confirm that you have wagered and wait for the results.

Online betting sites in Kenya: Betting Markets

In Kenya, you can wager on a wide range of sports. The most watched sport in this nation, and thus, the one with which online betting is placed, is football. That does not mean there aren't any other choices.

We have the option to wager on more than 20 sports, including basketball, tennis, rugby, cricket, athletics, and especially, football, at the best betting sites in Kenya.

You need a wagering platform that gives a wide variety of different football matches from across the world if you want to wager on football.

Their football markets ought to offer a wide variety of online betting possibilities. The top football betting sites in Kenya offer both more exciting alternatives like corner betting, cards, shots on goal, and ball control in addition to more conventional bet types like three-way wagering, double chance, and goals betting.

This greatly completes the experience of placing a football wager.

Depositing money on a betting site in Kenya

The deposit options that a betting site in Kenya offers should be carefully considered before making your decision.

Because these are the deposit options we regularly utilize in Kenya, Mpesa and Airtel Money are preferred by the majority of players. However, not all Kenyan sportsbooks accept deposits made via mobile money. Some foreign bookmakers, like Bet365, prefer that its customers use an e-wallet like Neteller or Skrill, or even bank transfer, to make deposits.

It is incredibly simple to fund betting sites with M-Pesa. You must own a smartphone and have a sim card that is registered in Kenya in order to use mobile payment systems like M-Pesa.

Once you have these, you must deposit funds into either your Mpesa account or your wagering account before moving money from M-Pesa to your wagering account.

Additionally, you can transfer funds from your betting account to a mobile money account.


Go to Mpea Menu

Select “Paybill” option

Input Bookmarkers unique” Business number” code

Input Bookmarkers unique name as the “Account Name”

Input “Amount” you want to deposit

Input your PIN then press send to finish.


Go to “Airtel Money” section

Click “Make payment”

Select “Paybill” from the drop down Menu

Input Bookmarkers unique Company code and name under the “Account Number” section

Input “Amount” you want to deposit

Put your “PIN” to finish

BANK TRANSFERInput details needed such as CVV, Expiry Date and Card number.
E-WALLETSSkrill, PayPal, and Neteller

Registering and withdrawing your winnings

A betting site's registration process is easy and uncomplicated, especially if the page is user-friendly.

On the sportsbook website of your choice, all you have to do to register is choose your chosen betting site and click any of the registration links that show up on the homepage of the bookmaker.

You will get a betting account once you have completed and submitted the registration form. It's that easy. All you have to do is give the right details when registering since the bookmakers verify the information as the final step before you have registered at the wagering site.

To withdraw all you need is login to the online site that you chose to bet with and then click on your profile and select withdraw. All you need to do is choose your withdrawal method and the amount you need to withdraw after which you wait for the bookmaker to send a text confirming your withdrawal.

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