Hutchison Telecommunications Hong Kong Holding's mobile division 3 Hong Kong is offering a year's free subscription to its premium subscription TV and VOD service to all new and existing 4G users.
The mobile version of the myTV SUPER and TVB Premium subscription VOD service will be made available free of charge. A 12-month subscription has a usual price of HK$380 ($49).
The operator has also launched the TVB Data Pack subscription service, offering 1GB, 3GB or 6GB of data for HK$20, HK$50 or HK$80 respectively.
HTHKH COO Jennifer Tan said the company has introduced the offer to help usher Hong Kong into the 4.5G era after converging its FDD and TDD networks.
“Our smooth and stable network, together with abundant bandwidth from our 4.5G network, provides the capacity needed to build an OTT service platform, so we are now ready to carry all kinds of dynamic mobile apps,” she said.
“myTV SUPER has become one of the most popular OTT offerings following inception earlier this year – and we are delighted to offer 12 months’ service free of charge to all 3 Hong Kong’s 4G users to help celebrate launch of our 4.5G network.”
Broadcaster TVB has been expanding the reach of its myTV SUPER subscription TV service. Earlier this month, the broadcaser expended its relationship with fixed line operator HKBN to cover the delivery of more myTV SUPER set top boxes for the company's fixed line customers.