India's Bharti Airtel has introduced an innovative new service allowing post-paid business customers to top up their data allocations with prepaid credit.
The operator will allow customers to recharge their accounts through retail or online credit purchases or mobile wallets, theEconomic Times reported.
The new Prepaid on Postpaid feature has been introduced to give business customers more flexibility in how they use their mobile plans while simplifying the data experience.
Users of corporate plans that lack mobile data, for example, could pay for their own allocations rather than needing to swap SIMs or devices every time they want to use their data allocations.
Standard prepaid data recharges start at 99 rupees ($1.48), the company said. Airtel has asserted that allowing prepaid top-ups for postpaid plans is an industry first.
Bharti Airtel is India's largest mobile operator with an estimated 245.8 million customers as of the end of January.