Pay TV revenues in Asia Pacific are expected to grow by $10 billion between 2014 and 2020 to reach $41.5 billion, according to Digital TV Research.
Cable TV will remain the highest pay TV earner, with revenues reaching $23 billion by 2020, the researchfirm said in a report.
In addition, it added that digital cable TV revenues would grow by 63% to reach $22.54 billion, with analog cable TV revenue falling from $6.2 billion to $0.56 billion. Digital pay TV subscribers will also quadruple from 163 million in 2010 to 628 million.
“The number of homes paying for IPTV will overtake pay satellite TV subscribers in 2018 and IPTV revenues will climb to $7.13 billion by 2020, up from $4.43 billion in 2014,” said Simon Murray, principal analyst at Digital TV Research.
“However, pay satellite TV revenues will remain higher than IPTV,” said Murray. “India will generate $4.15 billion of the region’s $11.06 billion satellite TV revenues in 2020.”
Overall pay TV penetration will rise from 59% of TV households in 2014 to 68.4% in 2020, adding 142 million subscriptions to take the total to 642 million.
As the most lucrative pay TV market, China will have 323 million pay TV households by 2020, with India in second place supplying a further 179 million.