Videoconferencing is becoming a preferred communication tool for collaboration in Greater China, with many business decision makers believing that it removes distance barriers and improves productivity between teams in different cities and countries, according to Polycom.
Further research noted that while video conferencing is becoming increasingly used in business board rooms, etiquettes can differ vastly and create concerns or impact decision making.
Analyst research shows that video conferencing is making huge strides in growth across Asia.
According to Frost & Sullivan’s Asia Pacific Video Conferencing Infrastructure Markets study, the size of the video conferencing market in Asia is expected to reach $491.2 million in 2017.
Greater China - especially mainland China - is driving growth in the region, accounts for 62.3% or $154.8 million of total revenues. One main reason is that audio-visual (AV) installations have become important for attracting customers.
The research conclusions align with those from the “Global View: Business Video Conferencing Usage and Trends” survey of more than 1,200 business decision makers, conducted by Redshift Research and commissioned by Polycom. It showed that video conferencing is an essential tool helping improve team collaboration and closing the physical and cultural gap between colleagues doing business across distances.
“Ease of use, enterprise-grade security and participants’ willingness to accept and adapt to cultural differences are key drivers for the rise in video conferencing use,” said Steven Li, General Manager, Polycom China. “Obviously, video conferencing is bringing dispersed organizations and employees together, increasing productivity, enhancing employee engagement, improving time to market and reducing travel risks. However, as the survey noted, users need to be aware about cultural differences for effective video communication.”