Content paid for via carrier billing will provide operators with more than $14 billion in revenues over the next five years, according to Juniper Research.
The new research suite, ‘Digital Content Business Models: OTT & Operator Strategies 2015-2019’ argues that growth will be fuelled by a dramatic rise in carrier billed payments made on devices such as tablets, consoles and smart TVs.
According to the research, existing deployments of carrier billing on app storefronts have produced a marked increase in paid conversion rates (more than 30 times those of credit cards in some instances).
They have also enabled first-time monetization of unbanked consumers and younger demographics. Furthermore, the greater sophistication of third-party carrier billing solutions now permit subscription billing, allowing for ongoing content monetization.
In addition, many storefronts had found that carrier billing integration resulted in an uplift in average transaction values as well as volumes, partly due to higher sales of bundled in-app virtual items