Taiwan's Chunghwa Telecom has set a target of attracting at least 2 million new 4G users this year to help maintain its market share.
The operator aims to boost its 4G subscriber base to up to 7 million in 2016, the Taipei Timesreported. This would represent an annual growth rate of around 59% - which is lower than last year.
With this rate of growth the company would meet its target of having a 40% share of Taiwan's 4G market, compared to 38% last year. IDC forecasts Taiwan's total 4G user base could grow to reach 18 million this year.
To help improve 4G migration rates the company has established a marketing campaign involving popular Singaporean singer JJ Lin.
Chunghwa Telecom meanwhile has a capex budget for the year of around TW$30.6 billion ($944.5 million), which includes the recent purchase of 4.4 billion worth of equipment to enhance 4G coverage and capacity.
The operator aims to gradually phase out flate-rate packages for 4G services, having recently raised the minimum threshold to TW$1,100 per month.