Mobile content and applications (MCA) influence $80 billion of mobile spending, according to the latest research from Analysys Mason.
The study estimates that $27 billion in annual voice, SMS and data revenue will ‘follow’ subscribers that are likely to switch between mobile operators on the basis of an overall MCA proposition.
Principal analyst Jim Morrish says that investing to maintain a competitive MCA portfolio is significantly more important to operators than direct revenue suggests.
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