Content control presents yet another opportunity to service providers to drive new revenue streams, as subscribers are now demanding content for their wireless devices. It also presents an opportunity to provide value-added services that will help reduce churn and build customer loyalty.
The youth market for wireless data is growing, and parents who want to protect their children will subscribe to wireless data services that allow them to control content accessed by their children, just as they can with their web browsers.
In this paper, we'll discuss what content control is, some of the content opportunities that exist for service providers, and how content control is accomplished.
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