eBay Enterprise has launched a new Commerce Marketing Platform, developed in strategic partnership with FICO.
The platform combines the commerce insights, demand generation delivery technologies and intellectual property of eBay Enterprise with FICO’s analytics technologies and products to optimize the relevance and value of each individual customer’s purchasing journey.
“The combination of commerce insights and analytics allows marketers to better predict consumer behavior, optimize ROI throughout the life of campaigns and relevantly address individual consumer needs,” said Steve Denton, VP of marketing solutions at eBay Enterprise.
“Given the multichannel way that today’s consumer shops, and an abundance of product and social information, a consumer’s journey to a purchase decision has become highly complex,” said Don Peterson, general manager at FICO Marketing Solutions.
Peterson said that in this environment, marketers who can rapidly analyze and act on large amounts of data from multiple sources to spot a consumer’s intent, predict behavior and present the best offer have a clear competitive advantage.
“Together our products give commerce marketers an advantage, at scale, so they can make the sale and strengthen customer satisfaction and loyalty in the process.