Revenues from mobile entertainment content and services are expected to increase by more than 15% this year from $33.2 billion to nearly $38.4 billion, according to a new report from Juniper Research.
Report author Windsor Holden said “the tremendous scaling up of activity in games, streamed music and social media has driven strong overall growth.”
Such growth will continue as major retailers, brands and media organizations increasingly use mobile content to drive awareness of and engagement with their products.
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