Eros International said its OTT service ErosNow has more than 30 million registered users worldwide as of September 30.
The 30 million registered users for ErosNow represents about 26% increase as compared to June 30; and about 58% increase as compared to March 31.
The numbers have been jumping from 14 million as of December 31, 2014; 19 million as of March 31; and 26.5 million as of July 31.
Registered users were 23.8 million as of June 30, a growth of 25% as compared to March 31.
ErosNow is an on-demand Bollywood entertainment network accessible anytime, anywhere, on nearly any Internet-connected screen.
The service offers its users the promise of endless entertainment hosting the largest library of films, as well as premium television shows, music videos and audio tracks
Eros also announced its new original content pipeline for ErosNow as well as new product features and pricing plans to be rolled out in the coming months.