The Philippines' Globe Telecom has entered the entertainment production business with a new studio and content partnerships aimed at developing content tailored for mobile consumption.
The operator has announced the launch of Globe Studios, which will develop original video productions for modern audiences accustomed to consuming and sharing content through social media via mobile pones.
Globe Studios is backed by local and Asian media houses including Viva Films, Reality Entertainment, Quantum Films, Spring Films and Astro of Malaysia.
“Consumption of mobile entertainment has grown exponentially over the past years. Today, customers no longer wait for their favorite shows on their TV screens. Instead, they dictate what they want to watch when and where they want to,” Globe chief commercial officer Albert de Larrazabal said.
“With Globe Studios, we will now produce our own clips, series and even movies. Backed up with the biggest director partners and entertainment companies in the industry, we are set to show what customers want today.”
In addition, Globe has announced the launch of Globe Live, which will produce live shows and events. Globe Live's first production will be a Philippine staging of the Broadway musical Green Day's American Idiot.
To support its media ambitions Globe has formed new content partnerships, including becoming the first mobile and broadband Philippine partner for Netflix.