Hong Kong fixed line operator HKBN and broadcaster TVB have expanded their strategic partnership to the enterprise market, offering business customers coupons offering discounts on each other's services bundled with a contract.
Under the collaboration, business customers of both companies will be eligible for discounts worth up to 50% of their total service contract for digital marketing and telecommunications services respectively.
For example, enterprises subscribing to dedicated HKBN solutions with a contract sum of HK$100,000 ($12,739) will receive a coupon worth up to HK$50,000 for settling advertising fees on the myTV SUPER and Big Big Channel marketing channels.
Likewise, subscribers to the marketing and advertising plans will be granted a coupon worth up to 50% of the value towards newly subscribed HKBN enterprise solution services.
The myTV SUPER OTT platform is the largest in Hong Kong with over 7.3 million registered users. TVB's ad booking manager allows businesses to advertise on the channel for a fee as low as HK$1,000.
Big Big Channel meanwhile provides on-stop video marketing solutions, ranging from video planning and production to delivering contents to the Big Big Channel app.
First published in Computerworld Hong Kong