Irdeto announced its ActiveCloak for Media solution portfolio has been expanded to give pay media operators, content owners and CE manufacturers even greater flexibility in securing digital content inside and outside the home.
With this expansion, Irdeto now secures any media application or device used to view content over the top (OTT) or via the home network. This includes any smartphone, tablet, PC, MAC, game console or smart TV across any operating system and DRM, opening new business opportunities for operators to increase customer loyalty and generate new revenue.
Additionally, Irdeto unveiled a turnkey, end-to-end offering pairing ActiveCloak for Media’s dynamic device security with the advanced content management capabilities of the Irdeto Broadband solution. This unique combination now gives both broadcast and OTT operators a single, studio-approved trusted partner for launching new multi-screen video services or replacing a solution they have outgrown.
Additionally, Irdeto actively monitors for and can intercept potential hacks before they impact the business. This solution protects the spectrum from catch-up TV to premium movies and is considered a “gold standard” for DRM robustness and content protection by the Hollywood studios, including those behind the UltraViolet initiative.