Japan’s Itochu Cable Systems (ICS) has signed a partnership with Amagi to leverage the latter’s localization platform in the overseas distribution of Japanese TV content over the cloud.
Amagi is a cloud-based TV infrastructure and advertising provider.
“Content licensing and distribution across multiple geographies can get quite complex,” said Kenichi Yamagata, general manager of ICS. “In Amagi, we have found the perfect content localization platform that can safeguard the interests of Japanese content owners.”
Using cloud technologies, Amagi enables broadcasters to not only operate channels but to also localize content without creating new satellite feeds. Amagi has installations in more than 10 countries and holds patents in the area of TV content watermarking for geo-specific localization.
“Using Amagi’s localization platform STORM, our customers can now seamlessly insert content for a specific duration on any satellite feed in any country,” said Yamagata. “They can push content to the cloud from a central location and manage playlists as required.”
He said this will give ICS the much needed security, and control on the content that its customers distributes to foreign broadcasters.