Jumptap has launched tapMatch, a pay-per-click performance mobile ad marketplace that enables brand and performance marketers to bid on keywords and categories that will run ad campaigns on mobile web pages and in applications including iPhone.
According to Jumptap, tapMatch promises easy entry into the mobile ad segment through an intuitive interface that makes it easier to launch a campaign, upload text and graphic banner campaigns, configure and manage targeting options, track campaign performance and generate reports.
Advertisements are priced and served by auction, and advertisers only pay when consumers click through their messages.
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