Jumptap has partnered with Medialets and Crisp Wireless to create the industry's first unified rich media ad platform.
This gives advertisers and publishers a single point from which to run diverse rich media ad units across multiple devices, technology platforms, browsers and publishers.
Also, Jumptap's published open standards allow any rich media provider to plug into its ad network.
"Advertisers have an opportunity to capitalize on the personal, always-on nature of mobile devices with rich media ad units,” said GM Adam Soroca.
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