Nearly 55% of millennials say a poor mobile app experience would make them less likely to use a company’s products or services, according to new research from Oracle.
According to the global report, 39% of millennials would also be less likely to recommend a company’s products or services to others following a poor app experience, and 27% admit it would even give them a negative view of that organization’s products or services altogether.
“An engaging and personalized user experience has become the new weapon in the battle to attract and retain millennial customers,” said Suhas Uliyar, VP for mobile strategy and product management at Oracle. “Businesses that cannot add value for customers with a more convenient, functional, and relevant mobile experience have little chance of coming out on top.”
Also, millennials are turned off by unsolicited communications in the form of push-notifications that aren’t relevant to their individual needs, but are happy to receive support in the form of value-added communications from businesses.
Further, 73% “like” the ability to purchase a company’s product or service using a mobile app. Likewise, 71% like the ability to manage billing for services, and 65% like being able to flag issues or complaints to a business via a mobile app.