To distinguish your business, go beyond the notion of good service. Appeal to the innate desire of people to feel special. If you excelled at making customers feel special, you could even get away with providing mediocre service. The secret is greeting every one of your customers by their names.
Ask yourself, 'How many of my customers are greeted by name the moment they walk in the door‾' If you are not greeting 70 to 80% of your customers by name, then you aren't doing enough to make your customers feel special.
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