Millennial Media has released its Windows Phone 7 software development kit to help developers monetize their applications across platforms.
The SDK promises to enable developers to much more easily integrate ads into their apps.
Millennial Media said the solution brings to Windows Phone 7 features that were previously available only to advertisers and developers on Android and iOS.
These include Silverlight and XNA SDK, rich set up development tools to insert ads where and how the developer chooses, full rich media support for Silverlight apps, interactive ad units for agencies and creative shops, and interstitial ad support for Silverlight apps.
.