The MMA (Mobile Marketing Association) has appointed Greg Stuart as president and CEO to implement the MMA’s repositioning strategy and oversee its global operations.
Based in New York, Stuart’s immediate focus will be to work with the members to drive up marketing spend on mobile while helping brands and agencies succeed.
He will also help media, technology companies and carriers develop - and prosper from - the mobile marketing ecosystem.
Prior to taking this new role, Stuart was the president and CEO of the Interactive Advertising Bureau (IAB) from 2001 through 2007.
Over the past three years, Stuart has served as advisor, director and angel investor to more than a dozen venture-backed companies worldwide, some of which have exited for over $750 million.
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