The Korea Communications Commission (KCC) has taken the unusual step of regulating the marketing spend of the country's mobile operators.
Yes, you read that correctly.
By the end of May, SK Telecom, KT and LG Telecom will have to limit spending on promotions to 22% of total revenues.
With the new policy, the Korean government is hoping cellcos will make higher investments in IT and the content industry to help create additional jobs as well as boost overall domestic economy.
When is the KCC going to stop issuing rules with a view to making the government look good?
.