PrimeTime Entertainment, Thailand’s newest on-demand streaming service, has partnered with Brightcove to power transcoding for its over-the-top (OTT) entertainment channel.
With Brightcove's Zencoder cloud-based encoding service, PrimeTime is able to rapidly deliver high-quality video on-demand (VOD) content to audiences across platforms and devices.
"Our goal is to deliver video content to consumers quickly and on the connected device of their choice," said Kasidit Kolasastraseni, founder and CEO for PrimeTime Entertainment.
Zencoder’s encoding software, intelligent queuing algorithms and instant scalability, has enabled PrimeTime to release new movies and series titles every week.
Up to 70 shows are encoded per day with Zencoder, enabling PrimeTime to deliver videos to consumers in 720p and 1080p with 5.1 surround sound for a high-quality viewing experience.
Brightcove's cloud-based technology offers media organizations access to unlimited video encoding capabilities through a simple application programming interface, without the cost and complexity of traditional encoding hardware.