The digitalization of banking remains a top priority for banks across Asia, including in Thailand.
In January 2016, the Thai Bankers’ Association announced plans to develop a new five-year strategy that included digitization and next-generation payment infrastructure, financial inclusion, contribution to society, regional integration, and legal and regulatory enabling.
Chief among the ambitions of digitization is see between 50-60% of transactions becoming cashless by 2020, up from 25% in January 2016. One of the beneficiaries of this over-arching initiative is e-Payments, which is forecast to account for up to 70% of total transactions by 2020, up from the current 30%.
According to the Oxford Business Group report “Banking in Thailand goes increasingly digital” three initiatives have been planned to help meet these targets: the development of a payment system roadmap, publication of common standards and establishment of shareable payment infrastructure.
In July 15, 2016, the Bank of Thailand announced plans to roll out a national e-payment service in partnership with a number of commercial banks as well as four institutions owned by the government. The aim of the project is to further transition Thailand into a cashless society.
In November 2016, market research firm YouGov polled 1,022 Thai netizens’ views on the service several months after the announcement and subsequent marketing of the service, including a highly public delay of the service in October.
According to the poll, 74% of polled netizens confirm intent to use the service, suggesting consumers view the service as a welcome advancement to current payment options. Only 7% of those polled have not heard of the service.
Over half (54%) of those polled see Prompt Pay as enabling them to make payments across multiple channels with internet banking as the most popular option. But 20% intend to use Prompt Pay solely for internet banking, and 15% say they plan to use Prompt Pay for mobile banking.
The YouGov poll suggests that e-payment services are growing in popularity. About 53% of those polled identified True Money as a service they have recently in the past month compared to 38% over the past 3 months. Linepay and Rabbit were alternative e-payment services also popular among those polled at 17% and 15% respectively.