Japanese e-commerce giant Rakuten has launched consumer-to-consumer mobile e-commerce app Rakuma in Taiwan.
The app, first launched in late 2014 in Japan, enables the sale of goods between individual consumers via smart devices. It allows quick product listing and direct communication among users.
Rakuten said the app will target Taiwanese consumers interested in easy mobile access to e-commerce and is available for free download on Google Play and the iTunes Store.
“We are excited about Rakuma making the leap from Japan to Taiwan with this popular mobile app and providing Taiwanese users with the opportunity to ‘sell and buy’ their personal, home and fashion goods seamlessly on their smart devices,” said Rakuma Business Manager, Takafumi Inoue.
Taiwan is a priority market for Rakuten’s global growth strategy as Taiwan Rakuten Ichiba is already a leading e-commerce company in Taiwan and other newer Rakuten services, such as the Rakuten Card credit card and Rakuten Travel, continue to experience rapid growth.
Rakuten is building its ecosystem of services that offers Taiwan users valuable membership benefits.