Satellite TV provider SES said it has increased its reach in 2014 by 7% to 312 million homes worldwide.
Based on SES’ annual market research, the growth is coming from the emerging markets of Africa, Asia Pacific and Latin America, where SES reaches 7 million, 44 million and 24 million homes, respectively.
The direct reach from the SES fleet to satellites TV homes grew from 106 million in 2013 to 125 million worldwide in 2014. While the reach in cable decreased 3%, the number of IPTV homes fed from SES satellites increased by 21% to 38 million.
“The results of SES’s annual market research and Satellite Monitor studies confirm SES’s leading role as a TV broadcasting infrastructure,” said Ferdinand Kayser, chief commercial officer of SES. “We are continuously investing to better serve the broadcasting industry, especially in the emerging markets.”
Kayser said that SES-9, which would be launched this year, would expand SES’s capabilities to provide DTH broadcasting in Northeast Asia, South Asia and Indonesia.
“On the other hand, survey results show that the African market is full of opportunities, and we will continue to develop our services to support TV operators and help them grow new audiences,” he added.