Vodafone Hutchison Australia (VHA), operator of the Vodafone brand in Australia, has expanded its operations with the purchase of Lebara's Australian mobile assets.
Lebara Mobile is an Australian MVNO that has been operating on the Vodafone network since 2009. The company has a particular focus on serving the global migrant community.
With the acquisition, Vodafone has acquired the MVNO's mobile customer base as well as the rights to use the Lebara Mobile brand in Australia.
VHA chief strategy officer Dan Lloyd said the customer experience will not be changed and all of Lebara Mobile's employees and customer service agents will continue providing care. He said the deal will see the Lebara Mobile brand supported by the resources of its new parent company.
“Lebara Mobile has established a market-leading niche, enabling migrant communities to stay connected with their loved ones abroad, particularly through very competitive and award-winning international mobile calling,” he said.
“With the corporate resources of VHA behind it, we expect the Lebara Mobile brand to become an even stronger force in the Australian mobile market.”
Lebara Group is based in the UK, and has operations in 10 countries - Australia, the UK, Denmark, France, Germany, the Netherlands, Saudi Arabia, Spain, Sri Lanka and Swizerland.