Videology blocked more than 28 billion fraudulent bot requests through its advertising platform within a year since integrating with White Ops in May 2015.
Delivering ads to those 28 billion bot requests would have resulted in approximately $553 million being delivered to organizations perpetrating non-human interactions on advertising placements.
Through a direct integration with White Ops, Videology's platform is equipped with real-time bot and non-human activity detection and prevention solution in the market.
White Ops deterministic technology identifies invalid traffic the first time it appears, pinpoints fraudulent traffic in all forms of media, and differentiates human from bot web browsing even from the same compromised machine.
"When ads are delivered to bots, instead of humans, those results don't materialize," said Scott Ferber, CEO of Videology. "Refunding marketers for advertising that's never seen by humans doesn't accomplish their marketing goals."
In the past year, Videology's direct integration with White Ops has been leveraged by clients across more than 25 countries. By blocking bots before an ad is served, Videology saved its clients more than $8.5 million globally in the 12-month period.
White Ops' "always-on" bot detection and prevention solutions are fully integrated with the Videology platform. The solution is available to leverage on any campaign, on any device, run through the Videology platform.
According to a study by White Ops and the Association of National Advertisers (ANA), advertisers will lose $7.2 billion globally to bots in 2016.