Visa has brought its mobile-centric streamlined online payment service Visa Checkout to Hong Kong.
The service, which is designed to make it faster and easier for consumers to pay for goods and services online via any device, is now available at multiple major merchants in the market.
Retailers include Broadway Circuit, DimBuy, Hong Kong Airlines, PARKnSHOP and Zuji, and cover goods and services including movie tickets, travel, fashion items and groceries. Each of these retailers have developed special offers to promote the new payment method.
The service is also available at thousands of online merchants via Visa subsidiary CyberSource and fellow payment gateway provider AsiaPay.
Visa Checkout stores a customer's billing and shipping data, and also uses a username and password rather than a credit card number as authentication, streamlining the ordering process significantly.
“As more and more people across our region turn to their mobile devices to shop, the time has never been better to introduce a streamlined way to pay on similar devices with a brand that consumers already know and trust,” Visa country manager for Hong Kong and Macau Caroline Ada said.
The launch comes days after PayPal introduced its online checkout service One Touch in Hong Kong.