Betway Owner & CEO – Who Owns Betway? Company History & Ownership Revealed

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Founded in 2006 in Malta, Betway began as a rising player in the UK’s online gambling industry, offering sports betting, casino, poker, and bingo. Over time, it gained multiple international licenses and expanded into regulated markets, building a strong presence globally.

Betway's success stems from a dual approach:

• Global Expansion: Backed by the Super Group, a major player in the iGaming space; Operates under strict compliance, promoting responsible gambling; Headquartered at 9 Empire Stadium Street, symbolizing ties to the sports industry.
• Local Engagement (South Africa): Partnered with top game providers to boost casino and live gaming content; Integrated into local sports via sponsorships (football, cricket, rugby); Licensed and regulated by the Western Cape Gambling and Racing Board

• Deep involvement in the sports industry for many years;
• Strategic marketing led by experienced Marketing and Operations Directors;
• Strong brand presence linked with the National Football League (NFL);
• A company that also prioritizes user safety through responsible practices;

Betway was founded in 2006, with its headquarters located in Gżira, Malta — a strategic base in the online gaming world. But its reach goes far beyond. Behind Betway stands Super Group, the company that also owns various international platforms and drives Betway’s global expansion.

Today, Betway operates through major regional offices in London, Guernsey, and South Africa. Its African hub plays a key role in dominating the continent’s gaming market, especially with a focus on mobile platforms like the Betway mobile app.

When it comes to licensing, Betway leaves no room for doubt. It is fully regulated by respected authorities including the UK Gambling Commission, Malta Gaming Authority, and regulators in Spain, Italy, Belgium, Denmark, Ireland — as well as across Africa in Ghana, Nigeria, and Zambia. Clearly, this is a prominent online gambling company that takes local compliance seriously.

Since being appointed CEO in 2017, Anthony Werkman (with the company since 2013, and Marketing and Operations Director since 2015) has helped position Betway as a trustworthy brand that combines global infrastructure with regional expertise. Whether you're interested in knowing the Betway owners, exploring how to get a free bet, or simply want to feel secure while betting — Betway offers all the right credentials.

The company has nothing to hide. From transparent licensing to strong leadership and a firm position in the sports industry, Betway is more than just another betting site — it's a global brand built on trust.

Betway is owned by the Super Group, a public holding company based in Saint Peter Port, Guernsey. It not only owns Betway but also Spin Casino.

Since its founding years ago, Super Group has grown into a truly worldwide business with nearly 3,500 employees across more than 15 nations. It took a big step forward when it was listed on the New York Stock Exchange (NYSE) in January of 2022 under the ticker symbol SGHC. The listing came through a merger with a Special-Purpose Acquisition Company (SPAC), giving Super Group an initial valuation of about $4.75 billion.

Up to mid-2025, its market capitalization was at about $4.2 billion. This not only proves investor confidence but further illustrates the strength of its business model despite the very competitive online betting and gaming industry. Through scalable technology and continuing market growth, Super Group remains committed to long-term growth and shareholder value creation as it is very well positioned for the future.

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Betway is led by Anthony Werkman, who has been the company’s CEO since 2017. Based at the Malta headquarters, Werkman oversees the day-to-day running of the brand, ensuring that Betway remains competitive in an industry that is constantly evolving. Over the years, he’s been closely involved in expanding Betway’s operations across new markets, especially in regions like Africa and Europe, while also strengthening its reputation through innovative products and responsible gaming initiatives.

Above Werkman sits the parent company’s leadership where Neal Menashe serves as Group CEO. Menashe is widely credited with steering Super Group into the global powerhouse it is today. Under his guidance, Betway has landed some of its biggest sponsorships such as becoming the Official Global Betting Partner of Manchester City and has pushed strongly into fast-growing markets like the U.S. and South Africa.

Together, Werkman and Menashe balance each other’s strengths: Werkman brings a sharp focus on operations and customer experience, while Menashe sets the vision for global growth. It’s this mix of steady leadership and bold strategy that has kept Betway at the top of the online betting industry.

• Oversees the Board of Directors;
• Guides corporate governance, and ensures that the executive team is working in line with shareholder interests;

• Deals with operational efficiency and intelligent growth;
• Deploys Super Group’s wider strategy, balancing brand building, sponsorship deals, and regional market decisions;

• Ensures Betway stays operationally strong and compliant across key markets;
• Oversees Betway’s day-to-day operations and align them with Super Group’s broader strategy;

While Betway is an international brand owned by Super Group, its South African business is managed by the Raging River Trading (Pty) Ltd. This is a very typical arrangement in the bookmaking business where an international firm partners with or sets up a local company to fulfill regulatory conditions and run the business locally.

The activities are overseen by the Western Cape Gambling and Racing Board (WCGRB), one of the bodies that ensure bookmakers comply with the South African gambling regulations. This provides punters with assurance that their deposits, winnings, and betting activity are safeguarded and secured under local law.

This alignment of international support from Super Group and local management by Raging River Trading ensures that Betway South Africa is one of the safest and more reliable names in the gaming landscape of the country.

In figures, the value of Betway is typically tied to that of its parent company, Super Group. As there are no financial statements issued by Betway as an institution, the best measure of its value would be to examine the overall performance of Super Group's markets.

Super Group is a listed company on the New York Stock Exchange (NYSE:SGHC), so its accounts are public. The group is estimated to be worth more than $4 billion. A substantial portion of that comes directly from its anchor brand, Betway, with Spin, an online casino gaming operator, adding to it.

You might wonder, “How much is Betway itself worth?” While not broken out separately, the financials suggest Betway plays a significant role in Super Group’s growth especially in key regions. With quarterly revenue hitting half a billion dollars which is a remarkable 25% year-on-year growth and the African market surging, it’s safe to say that Betway is a major driver of revenue and growth for this multi-billion-dollar company.

When you bet online, you're trusting the company with your money, personal information, and good sporting conduct. It's because of this that it's sensible to have an idea of who owns Betway and how its business is conducted. The ownership information will let you know whether the bookie is licensed, financially stable, and legit or is not fraudulent.

To South Africans, though, this guarantee comes more meaningfully because gambling must be compatible with the Western Cape Gambling and Racing Board (WCGRB) laws. Understanding that Betway is an affiliate of Super Group, a New York Stock Exchange-listed multinational company, is an added layer of transparency and responsibility.

Aside from the legal aspect, it is also important to know who owns Betway as it will help in addressing responsible gaming practices and customer protection. Well-managed companies with good reputations are more likely to implement such practices as deposit limits, self-exclusion facilities, and gambling problem support.

Finally, it also helps bettors feel confident that if issues arise, whether it’s payouts, account verification, or data security, there’s a clear chain of responsibility.