Global 4K TV shipments are expected to grow by 147% in 2015, despite overall 2% fall in TV sales, according to Futuresource Consulting.
Global TV sales rose in 2014 by 3% to reach 235 million units, with trade value up to $94 billion. The TV market landscape remains varied across the globe, with Asia Pacific seeing declines but remaining the largest region for TV demand — accounting for 37% of shipments.
With saturation in many countries within the region relatively low, Futuresource said in a report that growth in trade is expected to return in the coming years.
The report anticipates that trade value globally in 2015 will fall by 3% to $91 billion. This decline in sales value is due mainly to a continued depressed market in China as well Russia's economic issues.
Economic uncertainty continues to affect many markets in Europe, contributing to expected declines in many countries across the continent.
However, according to Futuresource, the decline won't last, with larger screens and 4K models being adopted faster than previously forecast.
While industry opinion on curved screens remains mixed, strong growth is expected on that front in 2015, with the growth in the 4K market helping their performance. Meanwhile, smart TV continues to grow its share of the market, although not at the pace previously anticipated.