Consumers in Asia-Pacific are more concerned over the quality of products and services than payment security when shopping online, a new Visa study reveals.
Visa's 2015 Regional eCommerce Monitor Survey shows that 67% of consumers in the region cite product quality as a primary concern compared to only 57% who reported they worry about payment security.
The survey also found that online shoppers are buying from a range of different categories of products and services. Some 36% of respondents say they made purchases from between five and nine categories a year and 16% report buying from 10 or more categories a year.
“e-commerce is increasingly the 'new normal' in Asia-Pacific, as consumers in the region take to online shopping because of the variety of goods and services available," said Visa's Regional Director for e-commerce, Conor Lynch said.
"As familiarity with e-commerce grows in the region, we are seeing payment security concerns diminish, especially as payment security innovations and protections continue to evolve to meet consumer needs,” he added.
The survey also finds that from markets that have higher rates of e-commerce engagement are more concerned about product and service quality than they are about security when making online purchases.
Almost twice as many consumers from Japan (1.7 times) are more concerned over quality than security, followed by New Zealand (1.4 times) and South Korea (1.4 times). These are the countries where online shopping is at its most developed in Asia-Pacific.
By contrast, respondents from Vietnam, Thailand and Malaysia reported relatively equal concern for both quality and security.
The Visa eCommerce Monitor Survey 2015 was conducted by ORC International Singapore with 11,760 consumers, aged 15 to 55 years and across 13 markets -- Australia, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, Taiwan, Thailand and Vietnam -- in May and June 2015.