Fledgling mobile operator Smart Mobile has become the latest entrant to Cambodia's crowded cellular market.
The company, the eighth mobile operator into the country, is offering double SIM card packages for the price of one and tariff plans offering 1 cent within-network SMSs and 4.4 cent per minute within-network calls (8.8 cents if calling other networks).
The plan also includes up to 10 free within-network minutes, 10 free SMSs and 1000kb of free GPRS traffic every day.
Smart is offering prepaid recharge cards in $2, $5, $10, $20 and $50 denominations.
The company has opened a flagship Smart Store in Phnom Penh, to accompany its distributor network in Phnom Penh and Siem Reap.
Smart is owned by Latelz, a subsidiary of Timeturns Holdings, which is believed to be controlled by Russian investors. Another Timeturns subsidiary, Lacell SU, will soon launch services in Burundi.