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Insurance firms should take note of m-commerce: Ovum
Insurance firms should take note of m-commerce: Ovum
Staff writer |
September 01, 2010
Mobile Apps Xchange
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Insurance companies that ignore m-commerce face marginalizing themselves as younger generations come of purchasing age, according to Ovum.
A new report by Ovum finds that companies must begin to offer m-commerce to customers in 2010 to maintain market presence.
Report author Barry Rabkin says the speed that m-commerce is conducted at creates heightened customer expectations of availability, responsiveness and fulfillment.
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