PCCW launches OTT music app in Vietnam

16 Sep 2016
00:00

PCCW's entertainment division PCCW Media has launched its OTT music platform MOOV in Vietnam as part of efforts to expand its regional OTT presence.

PCCW has entered a partnership with Vietnamobile to provide 3G subscribers with unmetered access to the platform.

The MOOV user interface has been localized for Vietnamese users, and has a strong focus on local content, via licensing deal with over 150 local content providers. Research conducted by MOOV indicates that 92% of the platform's target audience primarily listen to local songs.

But the OTT app will also include international content including K-pop from Korea and music and video content from the US, UK and elsewhere.

The app is available for both iOS and Android. To help establish a foothold in the market, MOOV plans to arrange around 40 exclusive concerts at universities in Vietnam.

“MOOV’s debut in Vietnam is a further step in PCCW Media’s strategy in expanding its digital media services in the regional entertainment industry,” PCCW Media Group managing director Janice Lee said.

“With a compelling music offering of local relevance at an affordable subscription fee, and a superior user-experience, MOOV is well-poised to succeed with our distinctive value proposition to deliver quality, authorised content.”

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