Reliance Communications has implemented SAS Analytics to beef up its 150 million customer base and keep the profitable among them.
SVP Amitava Ghosh said that since then, marketing campaigns are generating significant ROI for the company.
Reliance now acquires 6 million mobile subscribers a month and several million customers text-message offers supported by SAS are sent daily.
"Executing the campaigns manually would be operationally intensive,” Ghosh said. “Now, all lines of business run automated campaigns without IT help and at a very low cost.”