Satellite TV revenues are expected to overtake total cable TV revenues in 2015, according to Digital TV Research.
Covering 138 countries, Digital TV’s forecast estimates that satellite TV accounted for 44% of total pay TV revenues in 2014, rising to 46% by 2020.
During the same period, India will also add the most satellite TV revenues ($2.5 billion, moving from tenth to fifth place).
Revenues from both analog and digital cable TV, however, will drop from 46% of total pay-TV revenues in 2014, to 40% in 2020.
Globally, cable TV revenues peaked at $93.8 billion in 2012 and will fall to $81.9 billion in 2020. However, cable operators will gain extra revenues through subscription bundles.
Analog cable TV revenues will plummet by $14.4 billion between 2014 and 2020 to only $1.5 billion, while digital cable TV revenues will climb by 5.6% from $76.1 billion in 2014 to $80.3 billion in 2020 –up by nearly $19 billion between 2010 and 2020.