SugarCRM plans new marketing, partner management tools

James Niccolai
12 Feb 2009
00:00

SugarCRM version 6.0 will be released in beta by October and made available by the end of the year, said Clint Oram, SugarCRM cofounder and vice president of product management.

Version 6.0 will have additional lead generation tools, including a scoring tool that looks at how potential clients have responded to past marketing campaigns along with data such as their job title and company size. In addition, a new partner management application will allow partners to access a company's SugarCRM system, to register deals or ask for marketing funds. It will provide separate views for partners and securely restrict access to information that's relevant to them, Oram said.

SugarCRM also announced plans to release version 5.5 of its software in July, with a beta scheduled for March.

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IDG News Service (San Francisco Bureau)

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