Alcatel-Lucent has unveiled its Optism Mobile Advertising Solution which enables operators to create valuable "media inventory" (available ad space).
Optism helps mobile operators develop new business models and offer more personalized experiences to their subscribers.
It also helps advertisers reach wider, yet more targeted audiences through highly responsive, permission and preference-based mobile marketing.
A key feature of Optism is its media arm, which brokers relationships between mobile operators and advertisers, simplifying the media selling process for aggregated operator inventory.
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