Bridge Alliance launched “The Smiling Traveler,” a new regional brand campaign that shines the spotlight on how Bridge Alliance can help business and leisure travelers enjoy a hassle-free roaming experience and savings on their roaming bills when travelling across the Asia Pacific.
“The Smiling Traveler” highlights Bridge Alliance’s wide geographical reach through the 11 Bridge Alliance member operators’ networks and the Alliance’s core purpose to provide innovative roaming products and services to their customers and travelers.
AIS (Thailand), Globe Telecom (Philippines), Maxis (Malaysia), SingTel (Singapore), SK Telecom (South Korea) and Telkomsel (Indonesia) have launched “The Smiling Traveller” in their respective markets in the fourth quarter of this fiscal year.
The campaign will be launched in the remaining markets – Airtel (India), CTM (Macau), CSL (Hong Kong), Maxis (Malaysia), SingTel Optus (Australia), SK Telecom (South Korea), and Taiwan Mobile (Taiwan) – in phases from 2012 onwards.