The transformation strategies and approaches that operators choose will have a profound effect on their enterprise customers.
Too often in the past they were around measuring network parameters, rather than what mattered to the enterprise customer. They need to be specific and based on business outcomes, such as reducing order cycles from weeks to days or minutes.
The operator should strive to establish where the customers’ pain points are and figure out how they can be most effectively addressed, in the short and long term. This is arguably one of the most effective ways to win more business from an enterprise customer.
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