How subscribers use smartphones to engage with their mobile operator

Smartphones provide operators with an opportunity to offer a direct and personalized communications channel.

Openet carried out research with 127 senior executives and managers from some of the world’s leading mobile operators to get their insight on how operators can use smartphones to offer personalized care and marketing services, and real-time communications and controls.

The results highlight:

• How existing self-care portals need to evolve to meet customer requirements
• The operator functions that mobile providers want to see delivered on smartphones in 2012
• The main advances of mobile data and how this will impact the existing systems and processes
• How operators view direct to device communications as a solution to deliver a better customer experience

• Profitable prepaid smartphones
• A 360 degree view of personalization in communications
• Monetizing the iPad
• Two-factor authentication over mobile: Simplifying security and authentication
• Operator survey on the move to digital