Huawei, Shenzhen Media Group (SZMG), and Sobey Digital Technology have launched SZMG's Convergent News Center, claimed to be China's first hybrid omnimedia cloud.
The media cloud, jointly developed by the companies, integrates flexible computing resource pools and media resource pools based on all-IP network infrastructure to support a hybrid cloud video editing system.
The Convergent News Center is a hybrid omnimedia cloud that is based on a hybrid cloud infrastructure and leverages big data technology. It consists of two parts: a public cloud located outside of the TV station with low-bit-rate editing capabilities, and a private cloud within the TV station that offers high-definition and 6 layers video editing capabilities.
The combination of cloud computing and big data technologies aim to enable broadcast media companies to gather information of the location, habits, and preferred channels of their audience to provide them with customized programs at anytime, anywhere.
The media cloud was launched at the Huawei and Sobey Omnimedia Industry Summit held in Shenzhen, China.
At the event, Mr. Fu Fengchun, Chief Engineer, Shenzhen Media Group (SZMG), said, "SZMG wants to transform the broadcast media industry and move beyond the single way of media ingestion, closed production, and one-sided communication. The industry needs to embrace omnimedia convergence, co-platform production, and multi-channel distribution by using a cloud-based platform to integrate existing content resources."
The private cloud system within SZMG is used for high-bit-rate editing, while the public cloud platform is used for video editing, transcoding, and rendering outside the TV station enables journalists to collect, edit, and upload video footage remotely. In addition, integration between public and private cloud combined with big data analytics enables better use and access of massive content assets for precise content delivery to support omnimedia transformation.
The Huawei Convergent Media Cloud Solution was jointly developed by Huawei and Sobey and as part of the collaboration, the companies invested in various technologies including large-capacity and high-performance storage, a professional-level video processing cloud computing platform, a 0% packet loss carrier network, and distributed data centers.