Loyalty programs for better customer retention and profitability

A well structured loyalty program can stimulate subscriber spending and commitment to a service provider by:

• Motivating customers to earn rewards by making them engage more frequently with their service/brand
• Providing wide and varied incentives to improve the customer experience and encourage customers to remain loyal
• Encouraging revenue generating activities, by stimulating customers to earn better awards by spending more
  

• A 360 degree view of personalization in communications
• Addressing mobile bill shock with spending limits
• Subscriber optimized charging for 4G services
• Building the foundation for next generation revenue
• Policy management - a review of the current top use-cases