Loyalty programs for better customer retention and profitability

Openet
06 Dec 2010
00:00
News
White Papers

A well structured loyalty program can stimulate subscriber spending and commitment to a service provider by:

  • Motivating customers to earn rewards by making them engage more frequently with their service/brand
  • Providing wide and varied incentives to improve the customer experience and encourage customers to remain loyal
  • Encouraging revenue generating activities, by stimulating customers to earn better awards by spending more

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