Mobixell has partnered with Mauj Mobile to deliver a full-cycle service in mobile advertising, which will provide a complete commercial and technological package for operators.
This will consist of creative work, campaign planning and execution, media management, inventory management, ad serving and ad delivery via various digital and mobile channels.
Mauj Mobile will be using Mobixell's Ad-It advertising solution which enables the insertion of adverts over multiple channels including WAP, SMS, Ring-back-tone, missed-calls-alerts, in-game and ad-funded content.
The Ad-It solution serves real-time adverts based on highly targeted contextual, behaviour, demographic or location-based criteria.
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