Sicap has unveiled a service that gives operators a complete picture of devices being used in their network, putting an end to the tedious process of guessing which services will potentially be successful among their customers.
The Device Base Analysis helps operators predict ROI and adopt the right strategy by enabling them to gather profile metrics on devices so that only services relevant to the devices in use on the network will be offered.
Details of mobile devices according to type, model, features or capabilities can be captured and graphically exposed for service marketing purposes.
The service works by correlating IMEI records drawn from the HLR, or from a device management center, with device attributes recorded in the Sicap Device Base Analysis tool.